Brand core
The brand is composed of the brand core, the brand styles and the brand performance. The brand core represents the soul of the brand – its personality.
- elegant: first class personality (gentleman-like)
- quality-conscious: competent, solid, consistent, functional, reliable
- harmonious: holistic, balanced, honest and diplomatic, result-oriented
- innovative: creative, trend-setting but not artificially trendy, dynamic
- open-minded: open, amicable
- extraordinarily fascinating
Brand style
The brand style describes the part of the brand we perceive with our senses. It positively influences our way of thinking and working and should distinguish the company image and appearance from the competition. (corporate behaviour and corporate design)
- aesthetic
- gracious
- culturally educated
- self-confident but not arrogant
- unique
- inspiring
Graphic Image
