The common European market is continuing to expand, and with new member states we also see additional competition. These new markets hold a lot of opportunities for go-getting companies. The ever stronger Far East is pushing into the global markets; technological innovations are being developed and sold at an increasing pace; and new, comprehensive solutions have to be found for environmental problems.

People are becoming more and more conscious of their health. The wellness and spa boom, which started 20 years ago, has produced numerous hotels featuring a spa facility. The phase of maturity, which we are currently in, is now calling for quality and innovations. In the future, those who offer their guests an extraordinary level of service will be able to score. The era of hedonism is calling for new solutions, as well. People are increasingly looking for a range of services tailored to their personalities and needs.

More trends and detailed information about the trends are prepared as download pdf

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